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PORTFOLIO

Our Portfolio

CEO와 임원의 개인·단체 프로필부터 전 직원 촬영까지. 리더의 품격과 구성원의 개성을 담아 기업의 신뢰와 가치를 전합니다. 포트레이트 코리아의 포트폴리오를 만나보세요.

SERVICE

Our Service

촬영을 위한 세심한 준비

PORTRAITS KOREA

Portraits Korea

포트레이트 코리아는 기업과 리더의 가치를 담는 포트레이트를 기획하고 촬영합니다.

The CEO Stood at the Far Right

실내 공간에서 함께 촬영한 경영진 단체 프로필 사진

When I photograph a leadership team,
we work out where everyone will stand together.

Usually, the CEO stands in the centre,
with the executives arranged alongside.

It is a familiar composition.
You can tell who leads the company at a glance.

But photographing the leadership team at Huawei was a little different.

The CEO said there was no need for him to stand in the centre.

So I suggested another option:
he could stand at the side.

The CEO stood at the far right.

Standing away from the centre
does not make the CEO disappear from the photograph.

Instead of drawing every eye to one person in the middle,
the photograph begins to reveal the relationships among the people standing together.

That matched the atmosphere I felt that day.
The company struck me as more open and less hierarchical than I had expected.

A person’s position in a photograph
cannot explain an entire company culture.

Yet something comes through in the process:
making a suggestion, discussing it,
and accepting it with ease.

A leadership group portrait
is more than arranging job titles in order.

It means considering how people look together,
as well as who stands in the centre.

On site, I suggest an arrangement,
listen to the people being photographed and adjust it with them.

For some organisations, a CEO in the centre feels right.
For others, a group standing alongside one another is a better fit.

What matters is finding a composition that reflects the organisation,
rather than simply repeating a familiar order.

What stayed with me that day was more than
the fact that the CEO stood at the far right.

It was the company atmosphere that made that position possible.

EXPLORE OUR WORK

기업과 사람을 담은 촬영 결과물

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